2009, a global pharmaceutical company brought an intranasal opioid spray for the treatment of breakthrough cancer pain (BTCP) to the market, with an initial launch in Ireland prior to a Europe-wide launch. This was the first such delivery method for a fentanyl-based product.The company had identified a shortfall in their existing marketing collateral, which inhibited their ability to fully promote the product in the BTCP market which needs to be better understood, and against established, non-intranasal alternative products for background cancer pain. The key aim was to educate HCPs to understand the difference between BTCP and background cancer pain, and learn how the product was a more effective treatment for BTCP.
TfL is the integrated body responsible for London’s transport system. Its role is to implement the Mayor’s Transport Strategy for London and to manage transport services across the city. These services include London Buses, London Underground, Docklands Light Railway (DLR), London Streets (580km of roads, including 6,000 sets of traffic lights), London River Services, and regulation of the city’s taxis trade.
A large pharmaceutical company contacted Intuition to discuss training requirements for their auto injector pen designed to administer medication to Hepatitis-C sufferers. Although the device was designed to be user-friendly, the device accounted for a large volume of customer complaints across the company’s product lines.
Repeated efforts by the company to address these complaints through direct patient training sessions with nurse practitioners, support materials, and sales representative training sessions failed to reduce the number of complaints received since the device launched.
Intuition is a global leader in providing compliance solutions. For over 25 years, Intuition has deployed enterprise solutions across global corporate and public sector organizations. These solutions help clients optimize the delivery of compliance information and learning programs within their organizations.
In this case study, our client is a wholesale distributor of pharmaceuticals and provider of health information, technology, medical supplies and care management tools. Their US customer base includes hospitals, physicians, and health plans. As part of its launch of a new company-wide Code of Conduct, our client wanted to distribute its annual compliance training assignments to a wide audience, educating employees on business skills, best practices, Code of Conduct regulations and other relevant commercial topics.
Established by royal decree in 2008, Bahrain Polytechnic is part of the Kingdom’s strategic initiatives to tackle the skills gap that exists in the current workforce. To address this issue, Bahrain Polytechnic runs professional higher education programs and courses designed to equip its graduates with the technical and transferable employability skills required by employers in Bahrain and the wider MENA region. In this regard, Bahrain Polytechnic channels the needs of local industries into the design, development, and delivery of its strategic learner-centred courses.
Capgemini University required a solution to deliver learning content to a geographically dispersed group of consultants as part of their knowledge management strategy. The traditional methods of eLearning and classroom training had to be supplemented for these consultants who were constantly travelling and spending a significant amount of time away from the office or on client sites.
The technical innovation team of a global petrochemical company approached Intuition to explore the possibility of sharing technical documentation with colleagues on mobile devices. The result of this collaboration was an ePublishing solution that enables field engineers to access all documentation via an application on their iPad. From within the app, engineers could also create public and / or private comments, bookmark documents and share new techniques and knowledge with colleagues around the world.
Merrill Lynch approached Intuition to design and develop compliance training for BlackBerry mobile. The results of the program were remarkable, including 12% higher completion rates and an average of 45% less time spent in training. Merrill Lynch recognized the opportunity that mobile devices presented to deliver learning that was short, accessible and relevant. While live, instructor-led training was still valued, getting 60,000 people from three different business units in 38 countries in the classroom on a regular basis was difficult. They wanted to:
- Enable learning outside the office during naturally occurring downtime, such as daily commuting, business trips, waiting rooms, etc.
A client in the defence sector approached Intuition to evaluate the potential of mobile learning for the training and development of soldiers. The Army saw potential for soldiers for the following reasons:
- Soldiers don’t have the same access to desktop computers as personnel in other industries.
- When soldiers do have access, they find it difficult to find the time to complete their learning programs.
- Utilizing a device that a soldier already carries is attractive to the Army.
Research showed that a soldier’s personal mobile phone is increasingly likely to be a smartphone so why not leverage the capabilities of this device? There were many dissenting voices such as ‘It’s not secure’, ‘It’s contraband’, ‘Not every soldier has one’ etc. Despite these challenges, The Army saw the potential of mobile learning and recognised that the only way to surmount these barriers was to test smartphone capability where it matters, in the field.