Custom Content Case Study - Life Sciences - Intuition

Custom Content Case Study – Life Sciences

Life sciences 4 case studyA large pharmaceutical company contacted Intuition to discuss training requirements for their auto injector pen designed to administer medication to Hepatitis-C sufferers. Although the device was designed to be user-friendly, the device accounted for a large volume of customer complaints across the company’s product lines.

Repeated efforts by the company to address these complaints through direct patient training sessions with nurse practitioners, support materials, and sales representative training sessions failed to reduce the number of complaints received since the device launched.

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