How HCP education can drive your Medical Affairs strategy Medical Affairs (MA) teams within life sciences organizations are responsible for communicating scientific and clinical information to relevant stakeholders, including HCPs, patients, and internal stakeholders such as Medical Science Liaisons (MSLs). Most roles that MA teams now occupy were previously filled by the commercial side
Medical affairs transformation - Embracing the power of technology The past three years have reshaped perspectives on the pharmaceutical industry and the real-time adaptability that underpins its clinical processes. Testament to the durability of the scientific method, the efforts of private interest, and a handful of key pharmaceutical stakeholders, the industry has paved the way
Five human skills needed in Medical Affairs“The value of the Medical Affairs function is dependent on understanding customers’ needs and providing the right knowledge at the right time to physicians”Medical Affairs is quickly becoming one of the most strategically important functions across life sciences companies, and the remit of Medical Affairs professionals is expanding significantly.
The future of Telehealth: From pandemic expansion to present-day adoption The pandemic forced the widespread adoption of remote communication upon a largely ill-prepared global workforce. Areas that lacked modern advancement had to quickly adjust to the transition to an online working existence. Schools and workplaces turned to the digital communication features on their
Learning & Development Under the Microscope Volume 1 The Life-Sciences industry is constantly evolving under the pressure of new expectations. Regulators expect more transparency, consumers expect constant therapeutic advancement, while employees internal to these questions want more in return for the cost of shouldering that burden. It is a
Digital Therapeutics and Their Role in the Future of Modern Medicine Technology conveniences us at every turn. It empowers our behaviors and crystalises our understanding for the world through the tools we use to interact with it. We crutch our livelihoods on these systems, and depend on their advancement as our needs change, and our
Education as a strategy - Redefining emerging market access in pharmaceuticals “Impatience” is often cited as a major shortcoming among pharmaceutical companies trying their hand at emerging markets. The opportunity as discussed in theory, typically depicts the potential growth these countries have to offer, while the reality rarely presents itself so clearly. Emerging markets
How to Leverage Data Within Your Corporate Compliance Program ‘Tick the Box’ training initiatives are becoming a thing of the past. The last decade has seen a shift from traditional in-person initiatives to more interactive, online experiences. Simply put, organizations want to provide their audiences with flexible, engaging content that drives behavioral change
Compliance modernization and the role of digital training initiatives Beyond first principles, compliance initiatives have rarely made the case for adding value within the commercial contexts they are applied. At least not in terms of how we traditionally define value creation. The standard for measuring and retracing this input poorly reflects the reality, and
Adaptive Learning: A System to Improve Your Corporate Compliance Program In contrast to the traditional ‘one-size fits all’ learning approach, adaptive learning, also known as adaptive teaching, is the delivery of personalized learning experiences that cater to an individual's specific needs by offering just-in-time feedback, routes, and resources. If you’re looking to advance your
