How to Leverage Technology to Engage HCPs The last 24 months has seen pharmaceutical and medical device companies increase their digital HCP engagement activities with their HCPs. While the speed of change was forced, the industry had been tracking in this direction for almost two decades. According to ZS Associates’ AccessMonitorTM analysis of
How to Educate HCPs in the Digital World: 4 Strategic Considerations Through the other side of Covid has emerged a new pharmaceutical playground, unfamiliar to the once traditional frameworks and established channels of success. The context of relationships and business transactions stoked between physicians and pharma companies has transformed dramatically. Sales reps who
Why Patient Education Creates Health Literacy There is no delicate means of addressing healthcare. Whether it is in terms of the price of our insurance coverage, the anxiety surrounding one’s next consultation, or the simple, transparent fear of being healthy today, but sick tomorrow. The difficulty is uncertainty. And although burying one’s head
Digital Therapeutics and the Role of Regulation: What’s in Store? Successful therapeutic development is dependent on a lot of things. Initially, it is as much an exercise in patience as it is capital. R&D is a costly and time-consuming enterprise, the kind that offers little reassurance in success, and given the associated cost,
The Transformation of Pharma Education: COVID’s Impact “Adaptability” seems to be the organizational buzzword of the year. As vague and unconvincing it may be to see the term plastered all over our LinkedIn feeds, there is something of substance worth considering among the noise. Organizations are contending with a new paradigm of work
The Digital Transformation of L&D in Life Sciences Life-Sciences organizations deal with rapid change. The shifting nature of the industry is impacting traditional functions from compliance to product pricing. Under these conditions, companies face pressure to transform at speed. Being open to change will be the hallmark of organizations who adapt successfully. Transparency
